< Back to News - 24 May 2021
Insomnia Gaming Festival Organiser Acquired by Supernova Capital
Insomnia's founder Craig Fletcher joins the Supernova team to relaunch the Insomnia Gaming Festival in 2021, lockdown easing permitting.
London UK, May 24th 2021 - Private equity firm Supernova Capital has today announced it has fully acquired Player1 Events from GAME and sets out its vision for holding events in 2021 and beyond.
Craig Fletcher, the founder of Multiplay and the Insomnia Gaming Festival, will return to lead Insomnia operations following the acquisition. Craig will also join Supernova’s executive team and provide the driving force and entrepreneurial spirit behind Supernova’s future plans for live events and esports. All existing P1E staff will be retained as part of the acquisition and will be potentially working on an Insomnia event in 2021 along with future events planned in the UK and internationally in 2022 and beyond.
Craig Fletcher commented, “We’ve seen over the last year that the demand for events has been palpably growing, both as interest in esports has grown dramatically, but also people longing to return to the atmosphere of being at a live event. By relaunching Insomnia, we will take things to a new level, uniting gamers of all ages, and players of all levels to come together at inspiring live events. We hope to be in a position to make announcements on 2021 events soon.”
Paul Wedgwood, Co-Founder & CEO of Supernova said, “Insomnia is an event with global appeal, and we’re excited about the impact Supernova and our partners can make. We’re in an excellent position to help brands develop their own events and communities post-COVID, following a transformative 12 months in the industry. We also look forward to continuing our close relationship with GAME and Belong as we develop new experiences for our own growing community.”
Sarah Hodgson, UK FD of GAME commented: “The Insomnia Gaming Festival is a crucial date on the gaming calendar for bringing gamers together to celebrate the games they love. The event has always had a wide appeal and we look forward to seeing what Craig and the Supernova team can do in the future.”
GAME is the leading specialist retailer of video gaming software, hardware and related entertainment products in the UK and Spain, trading via stores, mobile and online channels. In recognition of a rapidly changing customer and gamer interaction, GAME developed a strategy to realise its mission to build the most valuable community for gamers. GAME continues to focus on initiatives to further improve its retail proposition while transforming the business to a group that offers a new level of gaming experiences and services.
About Supernova Capital LLP
Supernova Capital is a private equity firm focused on realising the untapped potential of independent game development studios and their IPs across the globe. Supernova was founded in 2017 by the key forces behind award-winning London-based studio, Splash Damage: Paul Wedgwood, Mark Morris, Ross Farrow, and Richard Jolly. With dozens of #1 hit games to their names and hundreds of awards and nominations, Supernova draws upon decades of experience and industry credibility in the AAA game development space and beyond. Supernova seeks to create a network of talented, independent creators, offering them the capital and high level support necessary to establish long-term stability in an unpredictable industry, all while allowing them to maintain their creative freedom and independence.
For more information, visit http://www.novacap.uk
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